Trek is a great bicycle company. Though I've never owned one, I've always wanted to. My wife has a new Trek Lexa and we just got my sister on a fitness oriented Trek 700. On the race side though, if you wanted a Trek, the Madone is all you had to choose from. Other big companies have multiple road racing bike to choose from depending on your needs. Standard race, aero and "comfort" is what you see in other lines. The Madone is a great bike but the gap has been obvious. Until now.
Trek now has their "classics" oriented road bike ready, the Domane. Specialized developed their Roubaix with a lot of shaping and special elastomer inserts in the seat stays and fork. In the Domane, Trek has been creative with shaping and carbon layups as well, but they throw in a "decoupler" that actually looks more like a mini mtb rear suspension set up.
With Fabian Cancellara on hand to help develop the bike over the last few years I'm assuming there's some heavy data and input to back up the tech. Too bad we won't be seeing Spartucus using the Domane at Roubaix this weekend. The dude's out with a broken collar bone!
In other news, The Tour de Park City Early Bird regsitration special ends this Sunday! Sign up now to save $10! http://www.tourdeparkcity.com/